multiply

Multiply & Conquer

Testimonial Video Production: How Many Happy Clients Do You have? Testimonial Video Production OK so In putting together our system for how we do client story videos or testimonial videos, research said that the average cost was between 10 and 15 grand, and the average production time was about three months. Okay, that makes sense. […]

video production

Testimonial Video Production

Testimonial Video Production: Ain’t Nobody Got Time for That! Testimonial Video Production Okay. So let’s talk about client story videos or testimonial videos and let’s talk about you. All right, you got a client who calls you up. He says, “Hey, we’ve had a great working relationship for a long time. I’d like to send […]

scripting

Wendy’s Problems

Video Production: Scripting Video Production Okay. So today I want to talk about video and specifically scripting. So in order to do that, I want to talk about Wendy. All right? So Wendy’s coming to your site. Wendy’s checking you out, she’s seeing what you can do and what you can do for her. And […]

What about Bob?

Geofencing:  How do you stay in touch after the convention? GeoFencing Okay, so let’s talk about Bob. Now, Bob is at the convention. All right, and Bob is a prospect. He’s a potential client. He’s somebody you’d really like to work with. So you spend a lot of time, effort, and energy going to the […]

geofencing

GeoFencing to 25 Feet

Geofencing:  Targeting down to 25 feet. GeoFencing Okay, so I got a question in about GeoFencing today, and I want to address this one because it comes back to the fundamental idea of what GeoFencing is. In the olden days, it used to mean a city, right? You want to target Denver, great. You want […]

retargeting

Retargeting

Retargeting:  What time is the right time? Retargeting Okay, so I’ve got another question in today and this one is about retargeting, also known as remarketing. And for those of you who don’t know, we always use the red shoe example, which is you go on Amazon, you look at the pair of red shoes, […]

Why the Hat?

Pro Tip:  Decision Fatigue and the Baseball Hat.  Okay. I said I would answer questions. Today’s question is, what’s under the hat? And the answer is hair that’s not very good at being hair, but this is actually something I want to talk about. So I’m going to turn it into a rant. The […]

target HQ

GeoFence: Target HQ

GeoFencing:  What’s left when you’re done pitching? GeoFencing Okay. It’s a busy day, so I’m just going to talk about what I’m doing, and I’m going to put you in my client’s shoes. You are done pitching. You have gone out to 12, 20, 25 different companies over the course of the last month and […]

geofencing conventions

The Conventions You Don’t Attend

GeoFencing:  Hit all your conventions without the expense of going. GeoFencing Okay. So I’d like to talk about GeoFencing today because we got a question about that as it relates to conferences. So, you spend a lot of money on conferences and conventions to go there and interact with your potential clients. You spend money […]

The Perfect Person

Pro Tip: Who are you looking for? Who are you?  Video Production Okay, so Zig Ziglar did a thought experiment, had the large audience and said, “Okay, if you could pick anybody who would be your perfect boss or your perfect employee or your perfect spouse or your perfect partner, and you can type […]