GeoFencing
Okay. So I’d like to talk about GeoFencing today because we got a question about that as it relates to conferences. So, you spend a lot of money on conferences and conventions to go there and interact with your potential clients. You spend money for your team to go out, maybe your sales people, maybe your marketing people, maybe both. You spend money to rent the space, you spend money on the booth, you spend money on the hotel rooms, the food, the entertainment. Maybe you sponsor something at the event. And all that is money well-spent because you’re reaching out to the people that matter most to you.
One of the companies that we work with in California has 30 conferences a year that are related to their industry, and they go to about five of them because every time they go it cost them $20-25 grand. And that’s about what the budget allows for.
GeoFencing conferences that you don’t attend, because they’re too expensive, is a very cost-effective way to keep that conversation going and make your presence known at those events, even when you can’t afford to be there. And the great thing about geo-fencing is that it’s all trackable. So you target the event and continue targeting those IP addresses for an additional 30, 60, 90 days, and you can see them coming to your website.
So, when you can’t afford to go to a conference, you can’t afford to go to all of them, the ones that you can’t afford to go to, you probably can afford to GeoFence the event and keep your brand in front of them.
Thanks very much to Brian Sergi for being awesome, and thanks for the drinks. If you’ve got questions for me, email me at [email protected].