AdTechGeofencing

Geofence HQ

Geofence HQ

Okay, so it’s really exciting when you run into somebody who’s smarter than you. And unfortunately, in my case, that happens a lot. But I want to talk about a client who is smarter than me, and smarter than a lot of people in the geofencing game. Because, in geofencing, what we tend to do is we target events. We target conferences and conventions because you know there are a lot of prospects there. Those are people that are going to be interested in your product or services. Those are the people that you want to reach out to.

Sometimes we’ll do sporting events, sometimes we’ll do competitor’s store fronts, sometimes we’ll do individual storefronts of the client because they want to use it for branding purposes. And sometimes you’ll do 500,000 individual home addresses because those are the people that we want to reach out to. And it’s more effective than a mailing campaign.

But I’ve got a client who uses it. So when they pitch, they go out, and these are six, seven, eight figure pitches. And there’s usually about a three month consideration period. And so what they do is they geofence headquarters. Which I thought was brilliant. Because you know who you’re talking to, you’re targeting that building, and you’re getting yourself in front of those people while they’re making a decision over whether to use you or to you use the other guy. And that’s targeted branding and that is top of mind and that’s exactly what helps tip the scales when it comes to a big pitch like that.

So anyway, I thought that was absolutely brilliant so I wanted to share that with you. So thanks very much, Chip Keller, for sharing the other day. And if you’ve got questions, email me at andy@getjigsaw.com.

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