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Avoid This in Your Testimonial Video Production

testimonial video production
Avoid This Problem in Your Testimonial Video Production

Okay. So, it’s Q4, which means that I’m getting a lot of calls about testimonial video production. I got to tell you, you already know my complaint about the talking head in front of the potted plant, but the other problem that I see, especially in midsize corporations, is testimonial videos that are three, and three and a half, and four minutes long. Please, don’t do that. Right?

I understand why, because you’ve spent a lot of time, effort, and energy getting that testimonial video on camera. The logistics alone of setting up the interview were plenty, plus the film crew. So, you get it back to the office, and you say, “Oh. Well, we need this in, and we need this in, and we need this in, and we need this in. Oh, we got to have this,” and all of a sudden, you wind up with 10 pounds of $#& in a 5-pound bag. It doesn’t work, right?

The worst thing you can do is have your video go on too long because if you make them stop you, you’ve lost them. So when you do testimonial video, and if you use us, please and thank you, but if you don’t use us, please, I’m begging you, keep it short. All right? Try and go for under a minute because you don’t have to fit everything into one video. You can do a couple. It’s okay. Split it up, but the last thing you want to do is drag it on too long. So, thanks very much to Erin Igney. If you’ve got questions, email me at [email protected]. Testimonial Video Production