video length

Video Length Part 2

Video Production: How do you trim it down? Video Production Okay. So today I’m going to talk a little bit more about video length. You need a signature video, something that says who you are, what you do and why someone should work with you. The problem with that is that as you dig into […]

Trust

Pro Tip: Trust – Where are you without it?  Okay, so I was going to talk about video link today, but something came up and I need to talk about trust. Trust is a very fragile thing. You know this. And if you have trust with somebody, it is because you have earned it […]

length

Video Length

Video Production: How long are your videos? How long should they be? Video Production Length Okay. So most marketing chiefs will agree with you when you say that video is important. Bare minimum, you need something on your website that says who you are, what you do and why people should work with you. We […]

Design-Schmezign

Design: If you don’t put value in design, please check here.  Okay. I am here to make an appeal to CEOs who don’t put a lot of value in design. I understand. It’s okay. Your sales team is very important. Your designers are great. They give you fantastic stuff. Your website looks good. Your […]

Purchasing Power

Pro Tip: If you want to change buyers’ habits you have to change your own. Okay, so one of the interesting things about human nature is that I expect you to behave like me and you expect me to behave like you. It is our fundamental baseline understanding of the human condition. We know ourselves […]

The Pause That Refreshes

Pro Tip: Take a moment and think about what you want. Okay, so it is the second of the month, which means it is Analytics Day. We do reviews every Monday and Friday, we do an audit on the 15th, but analytics day is special. Why do we do it on the second? Because on […]

Unmake the Mistake

Pro Tip: What do you do when it all goes wrong? Okay, so today I would like to talk about screwing up. There are basically two reactions that people usually have when they screw up. The first one is, “Oh my god, everything’s wrong, what are we going to do?” They panic and that’s honorable […]

Make It Easy

Make It Easy

Client Story Videos: Make things easier for the Marketing Chief.  Okay. What I want to talk about today is making things easier. I have never met a marketing chief who has too much time on their hands because everything from the executive suite that they don’t want to do comes to you, everything from […]

Leggo the Logo

Design: Your logo isn’t your problem. Okay. So I would like to talk about logos today. I worked for a company once that brought me in and said, “We’d like to change our logo.” So we went through that process and went through the design phases, came up with a couple of different options for […]

Perfect Imperfection

Pro Tip: Being perfect isn’t an excuse. Okay, so for today’s video we’re going to talk about yesterday’s video. This is something that I wanted to do for a long time. It was kind of important to me and I wanted to make sure it looked good and sounded good. I got a lavalier microphone […]