First on the scene and best in its class, Sky Zone created the world’s first wall-to-wall trampoline park in 2004, bringing healthy, high-flying fun to people across the globe.
SkyZone needed to increase revenue and awareness in addition to driving traffic for several of its programs, including Best Party Ever, GLOW, SkyWars and Toddler Time. Social Media had proved only modestly effective and other digital media platforms had failed to drive traffic.
SkyZone came to Jigsaw looking for solutions. We optimized existing SEM + targeted digital advertising to the following:
- Audiences who had been to SkyZone in the last year
- Audiences who had been to their site but failed to convert
- Audiences looking for something fun to do indoors with their kids
- Audiences who had been to their competitors' locations (via GeoFencing)
- Audiences who had been to their competitors' websites
- Audiences who were identified by Jigsaw's AI as high-value targets based on SkyZone's site traffic.
- Television broadcasting.
SkyZone's use of Jigsaw's AdTech helped increase sales by +14%, while increasing traffic, awareness and brand visibility.