now its personal

Now It’s Personal

Video Production: Now It’s Personal  Video Production Okay. So have you gotten a letter at your house that is addressed “Dear Occupant”? There’s a new one they’re using recently that it’s, “to our very good friends at” your address. Those things feel awful. It feels like a machine sent us a letter. And it’s […]

bad actors

Testimonial Videos: Bad Actors

Testimonial Video Production: Bad Actors  Testimonial Video Production Okay. So a lot of you already know that I worked with Quentin Tarantino for two years during the Pulp Fiction era, and I actually wanted to use one of those quotes to talk about a testimonial video production. There’s a scene in Reservoir Dogs where […]

viral videos

5 Traits of Viral Videos

Video Production: What Makes a Video Go Viral?  Video Production Okay, so if you work in video production long enough, whether it’s signature video production or testimonial video production, eventually you get asked, can I have a viral video? I’d like one too. Now, viral videos aren’t something that you can control. These things […]

why adtech

Why AdTech?

AcTech: Good Numbers Make for Great Creative.    AdTech Today is Numbers Day, which means we get to go through the numbers for everybody’s campaigns and see how many impressions and how many clicks, and we review it several times during the course of the month, but this is the day that we actually […]

perfection

The Perils of Perfectionism

Video Production: Ship it. Every day.  Video Production Okay so I have a confession to make, which is I don’t like doing these videos. It doesn’t mean I don’t love you. I do love you, but these take a lot of time, effort, and energy to put together, and I need you to understand […]

team

Video Production: Teamwork

Testimonial Video Production: Teamwork  Video Production Okay. So let me tell you a story you might find familiar. You’re with a company and they decide that they are going to commit to video as part of their marketing strategy. So you’re going to hire somebody, you’re going to bring them on, you’re going to […]

sales

Salespeople & Trust

Testimonial Video Production: Salespeople + Trust  Testimonial Video Production Okay, so let’s talk about your sales team. All right? These guys and girls are out there every single day busting their butts, not only trying to maintain the relationships you have with your existing clients, but also to build new relationships with new people […]

system

S.Y.S.T.E.M.

Testimonial Video Production: S.Y.S.T.E.M. Okay, so I wanted to share something that has been on my board for the last couple of years and has helped me out a lot and there go the cops, thank God they’re not after me. S-Y-S-T-E-M, save yourself time, effort, and money. The reason it’s up on the board […]

testimonial video production

3 Principles of Persuasive Argument (pt.2)

Testimonial Video Production: 3 Principles of Persuasive Argument (pt.2) Okay, back to the three elements of persuasive argument which are logos, pathos, and ethos. Logos being logic, ethos being character, and pathos being emotion. Okay, when you put together your script for your client’s story, your video, your testimonial video (and oh by the way, […]

argument

3 Principles of Persuasive Argument

Testimonial Video Production: 3 Principles of Persuasive Argument Okay, so 2000 years ago, Aristotle gave us the three principles of a persuasive argument. Those are logos, pathos, and ethos. Ethos is the character and the credibility of the argument and of the speaker. Logos is logic and a just the facts, ma’am, and pathos is […]