For 35 years the Matrix Integration team—nearly 100 engineers, IT solutions architects and business professionals—have advised thousands of clients nationwide ranging from global enterprises to small and mid-size organizations.
Matrix needed to increase B2B market awareness for its products and services in 4 specific verticals: Finance, Healthcare, Manufacturing + K-12. Traditional advertising was out of the question + email campaigns provided only limited traction.
Matrix came to Jigsaw looking for solutions. We custom-built targeted AdTech campaigns based on correct job titles within the targeted industries in addition to incorporating data from Matrix's CRM to advertise to high-value prospects.
In addition, Jigsaw created:
- A feature Signature Video for the Matrix homepage + for use as a sales tool
- A series of Customer Story videos displaying their service within the industry
- An ongoing Video Series featuring their Engineers answering industry concerns
- Monthly articles + web posts displaying their thought leadership within the tech field
Matrix's use of Jigsaw's AdTech helped increase site traffic by more than 20%. Their videos provided heightened engagement and awareness of their services within the desired community and increased their perception as leaders in the tech market.
"Andy's team was exceptional, we love our videos and all the great tools they provided for us. I'd recommend them any day of the week."
-Kim F. - Matrix Integration Marketing Director