Competitor Targeting

Competitor Targeting

Watch Andy explain the principles of Syphon in less than a minute.

Advertise to Your Competitor's Prospects


Who is taking away prospects that should be coming to you?


Target Them.


Jigsaw AdTech gives you the ability to advertise to users that visit your competitors' website.    

Pro Tip:

Your competitor's site has plenty of offerings on it, just like yours.


 Get Specific.


Create advertising campaigns that speak to those specific products + services.  If they offer 3 things similar to you, target those 3 webpages with 3 different campaigns.  The more specific you are, the more the prospect will pay attention to you.

FAQs About Competitor Targeting

What is Competitor Targeting?

Every business has competition.  Jigsaw’s Competitor Targeting allows you to target visitors to your competitors’ sites.  Using a cookie pool, we create a custom audience made up of users based on your competitors' sites and target them with your ads.


Your ads are delivered to that custom audience, on their web browser + apps with inventory available for Jigsaw Marketing to purchase.  In short, you tell us who your competitors are; we target their audience with your ads.


How many competitors can I target?

The minimum is 5.  For first-time users of Competitor Targeting we recommend you begin your initial campaign with less than 25 competitors.  Once we establish user patterns and optimize your campaign, we can expand your audience to include every competitor in your region,  the country, or the world.


What are some benefits of a good Competitor campaign?

  • Excellent Branding
  • Custom-built Audience
  • Targeting Competitors’ Prospects
  • Increasing market reach while driving engaged traffic to your site


How do I track my Competitor advertising results?

All Jigsaw Competitor Targeting is assigned an individual UTM which shows up in your site analytics so even when you have 20 campaigns running, you will be able to see which traffic came from which campaign.


How long does it take to set up Competitor Targeting?

3 days.  We recommend beginning with easy-to-launch Responsive ads, then build out display ads for your successful campaigns. If you need help creating your Competitor ads, our turnaround time is roughly a week.


How much does Competitor Targeting cost?

Advanced forms of AdTech like Competitor Targeting take quite a bit of optimization to get to the levels we like to see.   The smallest buy Jigsaw offers is $5000, spread out over as long as 3 months.

Call Andy

(317) 793 - 8303


101 W. Ohio St. 20th Floor #2000
Indianapolis, IN 46204

The Jigsaw Team