Okay, so let’s talk about gifts. Let’s talk about your sales team. What is the greatest gift that you can give your sales team? Now to a guy like me, the answer is going to be video production, testimonial video production, because we’re establishing trust by showing other people trusting us. For other people, it’s geo-fencing because we put a lot of time, effort, and energy into our events and that’s where the value is. So we’re going to geo-fence those events.
With other people, it’s CRM advertising because we put a lot of value and stock in our email campaigns, and we want to augment those. But no matter what the tactic is, the best gift that you can give your sales team is branding, because branding helps establish who you are and what you stand for and what you do and what you’re great at before the conversation ever happens.
So when your sales team has that initial conversation, the prospect already knows you and they already want to work with you. Then it’s just a matter of details. So it’s Q4, right? You’re heading into 2020. It’s time to establish what you want to do for 2020 in terms of your branding. What tactics do you want to use to give your sales team that gift? firstname.lastname@example.org