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Okay, so as it turns out, stories matter. Jean-Luc Godard said, “The truth is too complex. Stories give it form.” And it’s true. Stories are the thing that resonate, right.

I can tell you being greedy is bad. Okay, fine, whatever. But I tell you the story of King Midas, and you’re like, “Oh yeah. Yeah, greed is bad.” I tell you lying is bad, and you’re like, “Okay, whatever.” But I tell you the story of the little boy that cried wolf, and now you got something to sink your teeth into.

I can tell you, “Do it right the first time.” Okay, whatev. But I tell you the story of the three little pigs, and that’s the house of straw, the house of twigs, and the house of bricks. And you’re like, “Well, I want to do things right the first time. I want to be the third pig.”

Stories ring true. And in a business environment, it’s very difficult to even have the conversation about telling a story. Is that something that we need to do? We’re going to present the facts. Right? We’re going to talk about who we are, and what we do, and how many other people use this and that’s why you should use this. And that’s the thing that they’re going to remember. No, it’s not.

They’re going to remember your story. Ask your sales team. Your sales team knows it. Your sales team has stories in their pocket, ready to go. And you need to be that for your business, because the facts won’t do it. The truth is too complex.

So as you get into 2020, as you come out of Q4, and you’re coming into the new year, think about it, what is your story? What are you telling everybody about yourself? That’s where people like me come in handy. That’s where people like my team come in handy. We’re used to telling stories about businesses.

We’ll leave the facts to you, but let us tell your story. What’s your story? So, if you’ve got questions, email me at [email protected].