Commonwealth Credit Union Client Story

Commonwealth Credit Union is a Kentucky-based credit union with $1.1BN in assets, 280,000 accounts and 280 employees in 14 branches.

 

The Problem

CCU needed to increase customer signups for new checking & savings accounts and increase branding to draw in new traffic.  Social media had proved ineffective, and television & radio campaigns broadcast too wide a net; they wanted a way to spend advertising dollars only in geographic areas where prospective clients live.

The Solution

CCU came to Jigsaw looking for solutions.  We targeted digital and native advertising to geographic locations surrounding their 14 branches, targeted specifically by gender, age, income and interests.  Jigsaw also targeted rival banks' signup webpages to target the market considering their competitor.  In addition, we provided monthly content for their site with backlinks to increase engagement on their site.

The Result

CCU's use of targeted Jigsaw AdTech paired with compelling content via ongoing multiple campaigns has increased signups, switches, traffic, and brand visibility.

 

To discover how Jigsaw Marketing LLC can help advertise your financial institution, email Andy Witham here.

Call Andy

(317) 793-8303

Visit

151 N. Delaware St.
19th Floor #1950
Indianapolis, IN 46204

Email

andy@getjigsaw.com