Commonwealth Credit Union is a Kentucky-based credit union with $1.1BN in assets, 280,000 accounts and 280 employees in 14 branches.
CCU needed to increase customer signups for new checking & savings accounts and increase branding to draw in new traffic. Social media had proved ineffective, and television & radio campaigns broadcast too wide a net; they wanted a way to spend advertising dollars only in geographic areas where prospective clients live.
CCU came to Jigsaw looking for solutions. We positioned them with optimized SEM, targeted digital + native advertising to geographic locations surrounding their 14 branches, targeted specifically by gender, age, income and interests. Jigsaw also targeted rival banks' signup webpages to target the market considering their competitor. In addition, we provided monthly content for their SEO with backlinks to increase engagement on their site.
CCU's use of targeted Jigsaw AdTech paired with compelling content via ongoing multiple campaigns has increased signups + switches by 9%.