Okay. What I want to talk about today is making things easier. I have never met a marketing chief who has too much time on their hands because everything from the executive suite that they don’t want to do comes to you, everything from sales that they don’t want to do comes to you, everything from operations they don’t want to do comes to you. You wind up juggling 12 balls at the same time, and oh, by the way? All of them are on fire. It’s not a great place to be. One of the best gifts that you can give somebody like that is to reach out and take one of the balls out of the air and say, “You’ve got the other 11 but I’ve got this one. It’s not a problem anymore.” And it’s gone. Give them that gift and you will be of real service to them.
I’ll give you an example. Client story videos, or customer testimonial videos, or case study videos, it’s a useful tool, people being able to come on your website and see what you’ve done for somebody else and what they liked about you is an important thing to have. But nobody has them. Why? Because they’re hard. They’re expensive, they’re awkward, they’re time consuming, and sometimes the person that you get on camera just isn’t all that great on camera. Not everybody’s meant to be a movie star. We Henry Ford-ed did it. We turned it into a system that was easy, and turnkey, and something replicable that you could do every single month. The marketing chief spends maybe an hour each month looking into it and oh, by the way? They’ve got another one coming next month. It’s one of our most popular products because we made it easy for them.
My challenge to you is find something in your life right now that is difficult, and take a hard look at it and see what you can do to make it easier. Knock some of the edges off. There’s some obstacles in there that don’t need to be there. Figure out what they are and get rid of them. Because if you can start making things easy for yourself, then you can do it for somebody else.
Thanks to Julia Fikse who said some very nice things yesterday, and if you have any questions or things that you want me to talk about in the video, let me know at firstname.lastname@example.org