Testimonial Video Production: S.Y.S.T.E.M. Okay, so I wanted to share something that has been on my board for the last couple of years and has helped me out a lot and there go the cops, thank God they’re not after me. S-Y-S-T-E-M, save yourself time, effort, and money. The reason it’s up on the board […]

testimonial video production

3 Principles of Persuasive Argument (pt.2)

Testimonial Video Production: 3 Principles of Persuasive Argument (pt.2) Okay, back to the three elements of persuasive argument which are logos, pathos, and ethos. Logos being logic, ethos being character, and pathos being emotion. Okay, when you put together your script for your client’s story, your video, your testimonial video (and oh by the way, […]

3 Principles of Persuasive Argument

3 Principles of Persuasive Argument

Testimonial Video Production: 3 Principles of Persuasive Argument Okay, so 2000 years ago, Aristotle gave us the three principles of a persuasive argument. Those are logos, pathos, and ethos. Ethos is the character and the credibility of the argument and of the speaker. Logos is logic and a just the facts, ma’am, and pathos is […]


Multiply & Conquer

Testimonial Video Production: How Many Happy Clients Do You have? Testimonial Video Production OK so In putting together our system for how we do client story videos or testimonial videos, research said that the average cost was between 10 and 15 grand, and the average production time was about three months. Okay, that makes sense. […]

video production

Testimonial Video Production

Testimonial Video Production: Ain’t Nobody Got Time for That! Testimonial Video Production Okay. So let’s talk about client story videos or testimonial videos and let’s talk about you. All right, you got a client who calls you up. He says, “Hey, we’ve had a great working relationship for a long time. I’d like to send […]


Pro Tip: Trust – Where are you without it?  Okay, so I was going to talk about video link today, but something came up and I need to talk about trust. Trust is a very fragile thing. You know this. And if you have trust with somebody, it is because you have earned it […]


Video Length

Video Production: How long are your videos? How long should they be? Video Production Length Okay. So most marketing chiefs will agree with you when you say that video is important. Bare minimum, you need something on your website that says who you are, what you do and why people should work with you. We […]

Make It Easy

Make It Easy

Client Story Videos: Make things easier for the Marketing Chief.  Okay. What I want to talk about today is making things easier. I have never met a marketing chief who has too much time on their hands because everything from the executive suite that they don’t want to do comes to you, everything from […]

Perfect Imperfection

Pro Tip: Being perfect isn’t an excuse. Okay, so for today’s video we’re going to talk about yesterday’s video. This is something that I wanted to do for a long time. It was kind of important to me and I wanted to make sure it looked good and sounded good. I got a lavalier microphone […]

Andy Witham

Who The Heck Is Andy Witham?

The brief history of Jigsaw’s founder.  Okay, so who am I and why do people pay for my company? Well, as you already know, my name is Andy Witham, and the first job I ever got out of college was working for Quentin Tarantino and Lawrence Bender during Pulp Fiction. Their guy walked out […]