Testimonial Video Production

What Problems Do You Solve?

What Problems Do You Solve?  What Problems do you solve?   Okay, so let’s talk about testimonial video production from the perspective of the sales team, because after all, this is who it’s for, right? The whole point of a testimonial video is to move prospects further down the funnel so that they can have […]

To Script or Not to Script?

To Script or Not to Script?  Testimonial Video Production Scripting: Okay, so let’s talk about one of the big debates in testimonial video production, which is to script or not to script. All right, now I’ll go through the advantages and disadvantages of each. With non-scripting, what you’re looking for is that moment of […]

Storytelling

Storytelling  Storytelling: Okay, so as it turns out, stories matter. Jean-Luc Godard said, “The truth is too complex. Stories give it form.” And it’s true. Stories are the thing that resonate, right. I can tell you being greedy is bad. Okay, fine, whatever. But I tell you the story of King Midas, and you’re […]

testimonial video production

Avoid This in Your Testimonial Video Production

Avoid This Problem in Your Testimonial Video Production  Okay. So, it’s Q4, which means that I’m getting a lot of calls about testimonial video production. I got to tell you, you already know my complaint about the talking head in front of the potted plant, but the other problem that I see, especially in […]

Putting Value in Yourself

Putting Value in Yourself  Okay. So, I had a conversation this morning that I did not like and I wish I could tell you this was the first time I’ve had this conversation and I wish I could tell you it was going to be the last but it’s not. So I need to […]

3 Problems with Testimonial Videos

3 Problems with Testimonial Videos  Okay, so there are three big problems with testimonial video production. Number one, logistics. All right, let’s take you for an example okay? You’ve got a client who calls you up, you have a good relationship, you’ve been working together for awhile and they say, “Hey, we’d love to […]

testimonial video production geofencing

What’s The Best Gift You Can Give Your Sales Team?

What’s the Best Gift You Can Give Your Sales Team?  Okay, so let’s talk about gifts. Let’s talk about your sales team. What is the greatest gift that you can give your sales team? Now to a guy like me, the answer is going to be video production, testimonial video production, because we’re establishing […]

bad actors

Testimonial Videos: Bad Actors

Testimonial Video Production: Bad Actors  Testimonial Video Production Okay. So a lot of you already know that I worked with Quentin Tarantino for two years during the Pulp Fiction era, and I actually wanted to use one of those quotes to talk about a testimonial video production. There’s a scene in Reservoir Dogs where […]

sales

Salespeople & Trust

Testimonial Video Production: Salespeople + Trust  Testimonial Video Production Okay, so let’s talk about your sales team. All right? These guys and girls are out there every single day busting their butts, not only trying to maintain the relationships you have with your existing clients, but also to build new relationships with new people […]

system

S.Y.S.T.E.M.

Testimonial Video Production: S.Y.S.T.E.M. Okay, so I wanted to share something that has been on my board for the last couple of years and has helped me out a lot and there go the cops, thank God they’re not after me. S-Y-S-T-E-M, save yourself time, effort, and money. The reason it’s up on the board […]