Testimonial Video Production

What Problems Do You Solve?

What Problems Do You Solve?  What Problems do you solve?   Okay, so let’s talk about testimonial video production from the perspective of the sales team, because after all, this is who it’s for, right? The whole point of a testimonial video is to move prospects further down the funnel so that they can have […]

To Script or Not to Script?

To Script or Not to Script?  Testimonial Video Production Scripting: Okay, so let’s talk about one of the big debates in testimonial video production, which is to script or not to script. All right, now I’ll go through the advantages and disadvantages of each. With non-scripting, what you’re looking for is that moment of […]

Storytelling

Storytelling  Storytelling: Okay, so as it turns out, stories matter. Jean-Luc Godard said, “The truth is too complex. Stories give it form.” And it’s true. Stories are the thing that resonate, right. I can tell you being greedy is bad. Okay, fine, whatever. But I tell you the story of King Midas, and you’re […]

testimonial video production

Avoid This in Your Testimonial Video Production

Avoid This Problem in Your Testimonial Video Production  Okay. So, it’s Q4, which means that I’m getting a lot of calls about testimonial video production. I got to tell you, you already know my complaint about the talking head in front of the potted plant, but the other problem that I see, especially in […]

Putting Value in Yourself

Putting Value in Yourself  Okay. So, I had a conversation this morning that I did not like and I wish I could tell you this was the first time I’ve had this conversation and I wish I could tell you it was going to be the last but it’s not. So I need to […]

3 Problems with Testimonial Videos

3 Problems with Testimonial Videos  Okay, so there are three big problems with testimonial video production. Number one, logistics. All right, let’s take you for an example okay? You’ve got a client who calls you up, you have a good relationship, you’ve been working together for awhile and they say, “Hey, we’d love to […]

testimonial video production geofencing

What’s The Best Gift You Can Give Your Sales Team?

What’s the Best Gift You Can Give Your Sales Team?  Okay, so let’s talk about gifts. Let’s talk about your sales team. What is the greatest gift that you can give your sales team? Now to a guy like me, the answer is going to be video production, testimonial video production, because we’re establishing […]

now its personal

Now It’s Personal

Video Production: Now It’s Personal  Video Production Okay. So have you gotten a letter at your house that is addressed “Dear Occupant”? There’s a new one they’re using recently that it’s, “to our very good friends at” your address. Those things feel awful. It feels like a machine sent us a letter. And it’s […]

viral videos

5 Traits of Viral Videos

Video Production: What Makes a Video Go Viral?  Video Production Okay, so if you work in video production long enough, whether it’s signature video production or testimonial video production, eventually you get asked, can I have a viral video? I’d like one too. Now, viral videos aren’t something that you can control. These things […]

perfection

The Perils of Perfectionism

Video Production: Ship it. Every day.  Video Production Okay so I have a confession to make, which is I don’t like doing these videos. It doesn’t mean I don’t love you. I do love you, but these take a lot of time, effort, and energy to put together, and I need you to understand […]