What is Geofencing

What is Geofencing?

What is Geofencing?  Okay, so what is geofencing? I’ve been getting this question a lot recently, so I thought I’d answer it here. And there’s basically five different steps to answer, “What is geofencing and how does it work?” And the first is the user enters a location. Right? And usually we use it […]

testimonial video production

Avoid This in Your Testimonial Video Production

Avoid This Problem in Your Testimonial Video Production  Okay. So, it’s Q4, which means that I’m getting a lot of calls about testimonial video production. I got to tell you, you already know my complaint about the talking head in front of the potted plant, but the other problem that I see, especially in […]

Putting Value in Yourself

Putting Value in Yourself  Okay. So, I had a conversation this morning that I did not like and I wish I could tell you this was the first time I’ve had this conversation and I wish I could tell you it was going to be the last but it’s not. So I need to […]

Geofence HQ

Geofence HQ  Okay, so it’s really exciting when you run into somebody who’s smarter than you. And unfortunately, in my case, that happens a lot. But I want to talk about a client who is smarter than me, and smarter than a lot of people in the geofencing game. Because, in geofencing, what we […]

testimonial video production geofencing

What’s The Best Gift You Can Give Your Sales Team?

What’s the Best Gift You Can Give Your Sales Team?  Okay, so let’s talk about gifts. Let’s talk about your sales team. What is the greatest gift that you can give your sales team? Now to a guy like me, the answer is going to be video production, testimonial video production, because we’re establishing […]

why adtech

Why AdTech?

AcTech: Good Numbers Make for Great Creative.    AdTech Today is Numbers Day, which means we get to go through the numbers for everybody’s campaigns and see how many impressions and how many clicks, and we review it several times during the course of the month, but this is the day that we actually […]

What about Bob?

Geofencing:  How do you stay in touch after the convention? GeoFencing Okay, so let’s talk about Bob. Now, Bob is at the convention. All right, and Bob is a prospect. He’s a potential client. He’s somebody you’d really like to work with. So you spend a lot of time, effort, and energy going to the […]

geofencing

GeoFencing to 25 Feet

Geofencing:  Targeting down to 25 feet. GeoFencing Okay, so I got a question in about GeoFencing today, and I want to address this one because it comes back to the fundamental idea of what GeoFencing is. In the olden days, it used to mean a city, right? You want to target Denver, great. You want […]

target HQ

GeoFence: Target HQ

GeoFencing:  What’s left when you’re done pitching? GeoFencing Okay. It’s a busy day, so I’m just going to talk about what I’m doing, and I’m going to put you in my client’s shoes. You are done pitching. You have gone out to 12, 20, 25 different companies over the course of the last month and […]

geofencing conventions

The Conventions You Don’t Attend

GeoFencing:  Hit all your conventions without the expense of going. GeoFencing Okay. So I’d like to talk about GeoFencing today because we got a question about that as it relates to conferences. So, you spend a lot of money on conferences and conventions to go there and interact with your potential clients. You spend money […]