Social Media Testimonial Videos

Social Media Testimonial Videos  Okay, so let’s talk about your social media testimonial videos, all right? I’m talking specifically about business social media, not your personal stuff, but stuff for business. Now, there are three main types of content that get posted on business social media. Number one is thought leadership. All right? You […]

Testimonial Video Production

What Problems Do You Solve?

What Problems Do You Solve?  What Problems do you solve?   Okay, so let’s talk about testimonial video production from the perspective of the sales team, because after all, this is who it’s for, right? The whole point of a testimonial video is to move prospects further down the funnel so that they can have […]

What is Geofencing

What is Geofencing?

What is Geofencing?  Okay, so what is geofencing? I’ve been getting this question a lot recently, so I thought I’d answer it here. And there’s basically five different steps to answer, “What is geofencing and how does it work?” And the first is the user enters a location. Right? And usually we use it […]

To Script or Not to Script?

To Script or Not to Script?  Testimonial Video Production Scripting: Okay, so let’s talk about one of the big debates in testimonial video production, which is to script or not to script. All right, now I’ll go through the advantages and disadvantages of each. With non-scripting, what you’re looking for is that moment of […]


Storytelling  Storytelling: Okay, so as it turns out, stories matter. Jean-Luc Godard said, “The truth is too complex. Stories give it form.” And it’s true. Stories are the thing that resonate, right. I can tell you being greedy is bad. Okay, fine, whatever. But I tell you the story of King Midas, and you’re […]

testimonial video production

Avoid This in Your Testimonial Video Production

Avoid This Problem in Your Testimonial Video Production  Okay. So, it’s Q4, which means that I’m getting a lot of calls about testimonial video production. I got to tell you, you already know my complaint about the talking head in front of the potted plant, but the other problem that I see, especially in […]

Putting Value in Yourself

Putting Value in Yourself  Okay. So, I had a conversation this morning that I did not like and I wish I could tell you this was the first time I’ve had this conversation and I wish I could tell you it was going to be the last but it’s not. So I need to […]

3 Problems with Testimonial Videos

3 Problems with Testimonial Videos  Okay, so there are three big problems with testimonial video production. Number one, logistics. All right, let’s take you for an example okay? You’ve got a client who calls you up, you have a good relationship, you’ve been working together for awhile and they say, “Hey, we’d love to […]

Geofence HQ

Geofence HQ  Okay, so it’s really exciting when you run into somebody who’s smarter than you. And unfortunately, in my case, that happens a lot. But I want to talk about a client who is smarter than me, and smarter than a lot of people in the geofencing game. Because, in geofencing, what we […]