3 Principles of Persuasive Argument
Testimonial Video Production: 3 Principles of Persuasive Argument Okay, so 2000 years ago, Aristotle gave us the three principles of a persuasive argument. Those are logos, pathos, and ethos. Ethos is the character and the credibility of the argument and of the speaker. Logos is logic and a just the facts, ma’am, and pathos is […]