Okay so I have a confession to make, which is I don’t like doing these videos. It doesn’t mean I don’t love you. I do love you, but these take a lot of time, effort, and energy to put together, and I need you to understand something. This all came out of a challenge from a very good friend of mine at Sony, and it’s not about SEO, it’s not about social media, it’s about discipline. It’s about doing it every day and shipping it, whether it’s ready or not. And shipping it as a Seth Godin thing that I actually believe in, whether it’s 85%, or 95%, or 105% you’ve got to ship it.
And this all comes from the idea of artists, and a lot of us are perfectionists, which just means that we like to keep fiddling with something, and keep fiddling, and fiddling, and fiddling, and fiddling with it long past the point where it matters to anybody else. It just matters to us. So at a certain point you have to let something go. Art is never finished. It’s abandoned. So getting something to a point where it’s ready to ship is the whole point, and shipping something every day is the goal.
Now, I’ve discovered a lot of things about this going through this process, and if you struggle with the same thing, if you struggle with perfectionism a little bit, you might want to set up a similar challenge for yourself. Whether that means video or not, I don’t know. Seth Godin posts a blog famously every single day. But something where you need to get it done every single day, whether you feel like it or not, is a great exercise in discipline, in getting something done and getting it out into the world even when it’s not absolutely perfect.
So thanks to Ivana Pandurovic, and if you’ve got questions, email me at email@example.com, and have a great weekend.