Jigsaw Vlog

Video Length Part 2
Video Production: How do you trim it down?

Video Production
Okay. So today I'm going to talk a little bit more about video length. You need a signature video, something that says who you are, what you do and why someone should work with you.

The problem with that is that as you dig into that and you start working on the script, the script gets longer, and longer, and longer, and longer and longer because there's always one more thing to put in.

So there are two different solutions on how to deal with this. The first is you have individual products and services that you offer. Make a signature video that's about your company and what you do, but make an additional video for all of the different services that you offer. So when somebody is looking at you generally they've got something that they can go to, but when they're looking at you for one product or one service, you've got a video for them for that.

The second solution is a little bit more difficult to wrap your head around, but you have multiple verticals that you serve more than likely. And so you do a signature video that's you, but you can also use that material to create a video that's signature to that industry. So you make a video that's for manufacturing, that's for K-12, that's for tech, that's for finance, that's for medical, that's for one of those verticals so when they come looking, you're speaking specifically to them rather than trying to have a one size fits all solution. It takes a little bit more effort, but it is worth doing.

Thanks today to Michael Blue. Thanks very much for reaching out and getting in touch. And if you've got questions for me, email me at [email protected]


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Video Length
Video Production: How long are your videos? How long should they be?

Video Production Length
Okay. So most marketing chiefs will agree with you when you say that video is important. Bare minimum, you need something on your website that says who you are, what you do and why people should work with you.

We produce a lot of video here. When I work with a client for the first time, one of the questions that I ask is, how long do you want your video to be? The answer, generally, is I don't know, we haven't really thought about it. And my recommendation almost always is two minutes (90 seconds if we can get there).

Why? Because people are used to getting their information quickly. And the last thing you want to do is waste a prospect's time. Besides, think about what you can get away with in two minutes. The chestburster scene from Alien, from the moment they sit down to dinner is two minutes long. The cue card scene from Love Actually, two minutes. The colored bathroom scene from Hidden Figures is a minute 56. The Casablanca scene, the La Marseillaise scene from Casablanca, comes in at 1:55. One of the most famous phrases of all time, "As you wish", from the Princess Bride, comes in at a buck 46.

You can get away with a lot in two minutes if it's written well. So the next time you're thinking about doing a video and you find yourself doing something that takes more than two minutes, stop and think about whether or not you need two videos.

Thanks to Monroe Bush. I appreciate everything you say, Monroe. And if you've got questions for me, email me at [email protected]


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