Jigsaw Vlog

Pro Tip: Being perfect isn't an excuse.

Okay, so for today's video we're going to talk about yesterday's video. This is something that I wanted to do for a long time. It was kind of important to me and I wanted to make sure it looked good and sounded good. I got a lavalier microphone to make sure that you could hear me well. I didn't really like the lavalier microphone, so I got a boom mic to come in over the top and okay, that worked.

I want some color correction on this because I want everything to look good. I need lights because I got a lot of windows in the back that I got to fight the light against, and I'd really like some animation, maybe a lower third in the front that has my name on it and then an end plate at the end as the company logo and maybe a call to action on it. That'd be the way to go, and then I did that for two years. Two years, and nothing got accomplished.

I wanted it to be perfect and I realized that I wasn't working for perfection, I was working for procrastination. I was coming up with excuses to not get it done. That's not going to work. I just made the first one and off we go. Here's the second one. Is it good? I don't know. We'll figure it out as we go. When I was a kid, my mom, whenever she found us writing or drawing something, and we got frustrated because we didn't like it, she'd come up with a Sharpie or a pencil or something and make a big slash across the page, top to bottom and say, "There you go. Now it's ruined. You can't make it any worse. Now write whatever you want, draw whatever you want," and we did.

We had that freedom to screw up because it was already screwed up, and because of that training is why I became a writer. I got good at it because I screwed up enough times to make it good. Next time you find yourself using perfection as an excuse for procrastination, just remember my mom. Thanks mom. Oh, and thanks to Scott Gould, who wrote some very nice things in the commentary yesterday, so thank you very much for that, and I'll see you in a couple of weeks. If you have any questions for me, please feel free to send them to [email protected].

The brief history of Jigsaw's founder.

Okay, so who am I and why do people pay for my company? Well, as you already know, my name is Andy Witham, and the first job I ever got out of college was working for Quentin Tarantino and Lawrence Bender during Pulp Fiction. Their guy walked out after their first two weeks of production, I stepped in, worked out great. They liked me a lot. They put me in touch with Julie Kirkham, who was their creative director. She liked me. She got the first screenplay I ever wrote to an agent. That agent sold it. And for the next eight years I got to write screenplays in Hollywood, which was pretty fun.

During that time, my wife was the executive director for marketing at Sony Columbia TriStar Home Entertainment. Try fitting that on a business card. Gave me a call, said, "My guy's gone, can you fill in and write a script for me?" I did. It was on the air three weeks later and I was like, "Okay, I like this. This is a lot better than having scripts on the shelf at Warner Brothers.

So I got into advertising deeply during the next couple of years in Los Angeles. And then when we wanted to have a kid, we decided we wanted to move back to Indianapolis. So, I became the creative director at a television station here in Indianapolis. We went from last place to first place. I've got three Emmys up on the wall because of my work there. Finally started getting enough phone calls that I went out and hung a shingle on my own. Got deeply into advertising technology. I love the targeting of it as opposed to television where you're hitting this huge, broad area. I really like hitting specific targets, and that technology gets better every year. So I spent a lot of my time doing research and training on that.

And then, that's it. That's the beginning of Jigsaw Marketing. We've been in business for about five years now. My wife's name is Gloria. She's awesome. My son's name is Will. He's also awesome. If you have any questions, please email me at [email protected].